The Delta Runway Runway Collection
Client: Delta Air Lines
Role: Copywriter, Content Creation, Live Event Capture, Social Rollout
Agency: Wieden + Kennedy
Art + Design: Kiana Fernandez, Jasmine Kim
★ 2022 Shorty Awards Silver Honor in Travel & Tourism
★ 2022 Shorty Awards Audience Honor in Travel & Tourism
The Delta Runway Runway Collection: a fashion line for travelers, by travelers, curated with Issa Rae.
Together with Delta’s commitment to elevating small businesses, we gave six different business owners the unique opportunity to work with Issa to tell their stories.
Each designer debuted their limited-edition collection of travel items at a super cool LAX airplane-hangar-turned-runway, and I got to help capture what that looked like.
With an iPhone and a dream, I helped
curate, write, and publish the social content coming out of the event and really highlight the success of the activation in real time.
In total, we racked up 2.1M organic views, 160K organic engagements, and a newfound affinity for TSA-compliant refillable containers.