NASCAR x Chicago Street Race

Client: McDonald’s
Project: Jujutsu Kaisen x Bubba Wallace x 23xi x NASCAR
Role: Copywriter, Content Creator, Live Content Capture
Agency: Wieden + Kennedy
Art + Design: Mike Devine

As part of our 360 campaign for Jujutsu Kaisen x Special Grade Garlic Sauce, I was lucky enough to get the opportunity to help co-create Bubba Wallace’s racecar, firesuit, promotional materials, and establish the look and feel for his presence at the NASCAR Chicago Street Race 2024. 

Alongside capturing race content itself, my team worked with IAT to bring to life an event activation for fans at the race to learn more about our partnership and taste the LTO sauce. 

Directing Bubba Wallace and witnessing the car I helped design fly past at 100+mph was definitely a career highlight for me. 

It’s not every day your work makes it to the front page of The Chicago Tribune.