Verizon x NFL | Draft Day

Client: Verizon
Project: The Call
Role: Copywriter, Content Creator
Agency: Wieden + Kennedy
Art + Design: Kiana Fernandez, Alysa Browne

“You just got drafted. Who are you calling first?”

We teamed up with some of the most promising first round rookies at this year’s NFL Draft  — Ashton Jeanty, Malaki Starks, Matthew Golden, Maxwell Hairston, Mykel Williams, Tet McMillan — to  capture their very first phone call after exiting the stage.

There were laughs, there were tears, and there was a whooooooole lot of joy.

Our owned content and collab efforts with the NFL resulted in 1.25MM total impressions, 1.3MM video plays, and a surge of positivity from loyal fanbases.

Five rookies, five calls, one big night.