The Apple Pie Warmer

Client: McDonald’s
Project: Genshin Impact
Role: Copywriter, Content Creator
Agency: Wieden + Kennedy

The Apple Pie Warmer was not a part of the original brief, but it became one of my favorite ideas of the program. 

In order to (properly) speak gamer to gamer, I decided to get my very first PC and began my “research” by playing hours of Genshin Impact. It wasn’t long until I discovered just how hot a gaming PC can get, and suddenly something clicked. Why not use the heat generated from the PC to warm up a McDonald’s apple pie to enjoy while playing? 

I helped protoype it out and we landed on this final product, along with a BTS video of how we got here (shout out to our creative engineering team).