McDonald’s Brand Social
Project: Evergreen & Reactive Social
Role: Creative Lead
Agency: Wieden + Kennedy
Art + Design: Mike Devine, Kiana Fernandez
★ 2022 Webby’s Nominee for Best Overall Social Presence
★ 2022 Twitter Best Brand Presence
★ 2022 Shorty Awards Finalist for Community Management
★ 2023 Shorty Awards Winner for Best Twitter Presence
Twitter
Instagram
TikTok
Hi, I’m the person who runs the McDonald’s account (with a dream team, of course).
Since 2021, I helped establish & maintain McDonald’s iconic tone of voice across all social channels. My role developed into more of a creative lead position— running our weekly writer’s rooms and being hands-on for all workstreams from the concepting stages all the way up to publishing.
I’ve contributed to the success of our reactive wins, our social playbook, and brought my copywriting expertise to all campaigns, social and beyond.
However, my favorite part of this job has easily been
leading & directing multiple shoots across McDonald’s HQ (Chicago), the McDonald’s Production Center (Los Angeles), as well as other on-site requests.
In 2025, I’m continuing to push the team forward in executing best-in-class creative and finding more ways to make your groupchats blow up.